RaraAvis - 12:24 am on Jul 13, 2002 (gmt 0)

fathom,

What we have found is that we may rank well for the "generic" or "national" key phrases (always in the top 10) and they always show up in our TOP 20 Keywords by Server in site stats, but that the actual LEADS are area/city specific based on our tracking the HTTP_RERERER through the contact form.

That is not the case, however, for our medical clients who, by a nicely designed site and great SEO, get patients to drive from out of state for a medical procedure because they are preceived to be "the place" to have it done.

Thoughts?