john316 - 4:19 pm on May 26, 2002 (gmt 0)

>>Is SEO evolving into full Project Management?<<

Ah...Yes indeed, without traffic, what is there to "manage"?

I have found that there is a lot credibiltiy bestowed on the guy/gal who can deliver traffic, how you leverage that credibility is up to you.

If your only skill is SEO, obviously that is where the bus stops, if you take the time to understand usability, conversion,design and how the project "fits" into your clients goals, you can go far.

The great thing about SEO is if you do it right, you already have a good insight into the other areas.