caine - 11:15 pm on May 25, 2002 (gmt 0)

From what i've read so far, i pretty much agree with what is being said.

I take the issue of SEO first, as if that is done, hence the research into competitors, keyword finding, then embodying in a structure that is adaptive, but can get to the top with out too much additional work.

Hence it is Project Management, its the planning and the research that bring the customers, the rest is implementation that if it is correctly developing upon the reasearch then it should be extremely effective, in its task.

I think the more critical point is the scope of the PM. A ten page site, is a heck of a lot of different to a corporate website, that is presenting a multifacited view of a company.

The deeper a site, the more important the PM has to be. Agreeing with Aussiestu, if you get it wrong, it can cost a heck of a lot of time, resources, and ultimately money in additional costing and lack of earnings.