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-- General Search Engine Marketing Issues
---- Is SEO evolving into full Project Management?


AussieStu - 11:00 pm on May 25, 2002 (gmt 0)


> Does this mean I can’t act as a project manager, no. See that’s the beauty of what we know as SEO. It’s magic. All that I don’t know about what else it takes to put a site together is all that those other talented folks do know.

Good one, paynt. I'm new at SEO but I've been a consultant for over 15 years on multi-million dollar projects. Seen a lot of different project management styles, effective and ineffective. I've been pretty effective as a PM (if I do say so myself).

Anyway, the point is that the PM doesn't have to know every detail of every aspect. He/she needs a really good understanding of how it all fits together and the ability to communicate that understanding to the project team. How to work with the client <b>and</b> with the techies. How to develop and maintain a plan - and that means being able to adjust when the curve-balls start coming (and they always do).

Web Design and Development has acquired a bit of a "fly by the seat of your pants" image for one reason or another. I firmly believe that we will benefit greatly from learning about development methodology.

I tried 2 Google searches:
1) development methodology

2)"system delivery methodology"

This is not a plug. Got no idea who the guys are. I learned my methodology working with Logica and DMR Group (now Fujitsu Consulting).

Bottom line: we need a solid, substantial methodology. Projects will take longer and cost more but we'll get them right. And it <b>always</b> costs even more still to fix it later.

... went on a bit there. This topic is dear to my heart.

Cheers.

(edited by: Marcia at 1:51 am (utc) on May 26, 2002)


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