IanTurner - 10:27 pm on May 25, 2002 (gmt 0)

We are selling our services primarily as a web development company with SEO being an equal part of the business.

We look to provide a full service for companies. I personally feel comfortble project managing a site development and think that it is definitely the way to go.

SEO starts with design concepts, and includes site structuring, search engine submission is one of the later tasks in the SEO process as far as I am concerned.

The difficulty for us is getting in at the start of projects, we don't have the flashy graphics and animations to present that wow the clients marketing manager. (I see Torbens problem of SEO being a third priority all the time and lose potential clients because they donot see SEO as a number one priority)_

Most of our design is neat and tidy, but nothing that says 'Wow' that looks great. We have taken up the catchphrase 'Make your website work for your business, not your business for your website', but it is still very hard to sell the concept.

It is like going to a client who wants a company vehicle trying to sell them a sturdy reliable effective 3 ton truck, when your competitors are offering Ferraris, Corvettes and Porsches. The difference being that if they were buying a vehicle they have a reasonable understanding of why they are buying and an understanding of what the vehicle is capable of. In the world of websites, in general the buying customers are ill informed and easily swayed by the outward appearance.