seofan - 3:27 am on Apr 23, 2002 (gmt 0)

What really confuses me is all the articles and guidelines out on the net on professional sites make the statement that If an SEO firm guarantees placements, don't use them. It is what we know as a basic rule of thumb.

However - the average Marketing Manager of XYZ.com company doesn't know that and usually doesn't care. All they want to hear is that the service they are shelling bucks for is "guaranteed". Then they throw out the fodder that "Well - BunchaBull.com SEO services guarantees their placements for about $4000.00 less and they'll get us in 300,000 search engines."

It's hard to combat that kind of super-bunk that the little submission farms are shoveling out. Kind-of like watching that dot-com company on t.v. with everyone standing around watching the online orders go from 0 to 300,000 in a matter of seconds......boy what a disservice that commercial did to online marketing realities.