I tell people straight out approach I can not garentee they are @ the top of the engines unless they pay each individual search engine to advertise with them. However I do garentee they will have higher ranking, get more traffic and we try our best to get them @ the top. That does the sale for me. Being personal with the people, everyone is tired of get rich schemes esp. when they have paid someone else for search engine placement in the past and got nothing.