This is the kind of childishly defensive move that always precedes a company losing a huge part of it's market share.
Not for Apple though...this is working wonderfully. They're changing the market to work for them, already people are freaking out saying that this may be the end of Flash. Adobe's already had to release a statement:
In the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that "to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed."
Apple's making companies play ball their way and it's working. Do you think developers are all just going to walk away now that they have to follow even more rules? Probably not. There's just too much money in it to walk away. In fact, they'll have even more incentive to stay thinking other developers will leave and there will be less new apps to compete with.
[edited by: StoutFiles at 7:01 pm (utc) on Apr 9, 2010]