rossH - 1:58 am on Nov 9, 2003 (gmt 0)

speaking as someone who handles both ends of this, let me offer this:

get the seo people and the marketing objectives figured out first, and when you have a concrete scope or plan defined that you totally trust, let that plan dictate the actual building of the site.

Instead of the way it usually works, which is the other way round, which causes seo to have to do all kinds of rebuild/workaround.

.02