martinibuster - 11:58 pm on Jan 17, 2012 (gmt 0)
That was about six years ago, that's a long time ago in Internet time, so not really trending anymore. You might want to read the post listed below from about six years ago by the person who made those millions on a free dating site. The innovation was that when he did it, it was mostly all a paid industry. The innovation was to give away for free what was then mostly a paid product and make up the difference with advertising. Nowadays you can buy an entire free dating website template, no coding necessary. That's how saturated the market is today.
Nevertheless, that's a good blueprint for doing things better. For another example, many years ago it was the conventional thinking that you can't make a buck off of kids. Then the dads behind clubpenguin started earning millions and where bought out out for around three hundred million. The lessons from both those examples are still relevant today.
How I made a million in 3 months. (2006)
Webmaster Earns $10 Million Per Year in One Hour Per Day (2009)
Inc. Magazine article - note WebmasterWorld reference
Kids Site Sold for $350 Million USD (2007)
Social Networking for Kids Comes of Age