At Pubcon one of the speakers (I can't remember who) said something like "I actually like it when people steal photos off my site because I embed my own information into the metadata and then it gets posted on all their sites giving me *....(benefit)....*"
I am wondering what benefit he gains, is it because his picture was the first version of the photo, will it make his site show up first because he has the oldest version of the picture?
If other websites resize his photo that would probably lose the information? I've heard of reverse image searches such as [tineye.com ], do they use the meta information or do they just recognise the pictures?
The reason why I want to know:
I post some creative pop culture photos on my Facebook page that get 50-100+ likes from my Facebook friends and think that if they circulated on sites like Tumblr and hosted them on my personal blog it might get me some traffic.
I do most of my WordPress blogging from my iPhone and I have a watermarking app (I can put my blog url on that) and will share the pictures on my Tumblr and maybe repost it on my Twitter, Facebook etc. Is that likely to beneficial?