mack - 5:51 pm on Sep 13, 2011 (gmt 0)
A CMS via Static pages is 6 of one and half a dozen of the other scenario. Profitability has nothing to do with the technology you use to create your site, it is entirely about what you do to get people to your site and what you do to convert users to customers.
From a simplicity point of view a CMS such as Wordpress can be ideal. But when you take simplicity you do loose some control. With a static page everything is exactly how you want it, from its look to its code. There is a trade-off with either option, you need to decide what method works best for your specific situation.