mbabuskov - 6:19 pm on Feb 27, 2011 (gmt 0)
I fail to see the purpose of your post. There are questions in it, but you also answer them. It doesn't look like a soft-ball for any discussion, more like you're talking to yourself. Or maybe I'm missing something here?
Anyway, here's my take on the feedback websites: you either want customers to contact you privately via email or contact form about some issue with your products, services or website OR you want to have it publicly discussed on your website. If it's the former, just put a e-mail or contact form, assign a person to monitor it and be done with it. If it's the latter, take a look at uservoice or similar services for ideas how do it. They have stuff like reputation points, votes, etc.