1) bring in traffic
2) monetize it
You want to have a plan, with those thing things looked at specifically. You need to market the site - do some research on how. Link building, SEO, there's a variety of ways to bring in traffic. Monetizing it - same thing, you have to sell something -advertising, a product, other people's products (affiliate marketing) and so on. Different ways to accomplish those two tasks and you'll have to try some different ways, but those are the jobs at hand.