incrediBILL - 11:10 pm on Mar 31, 2010 (gmt 0)
I use something like "batman in action, full figure". The keyword is "batman" adjective is "figure", adverb is "action", and I never use "click here"---that's so 1990s!
I think you're missing what a "call to action" is.
We aren't talking parts of grammar, we're talking about directing people to act now.
A call to action is a statement that for the shopper/visitor to do a specific thing such as CLICK HERE, ADD TO CART, BUY NOW, PAY NOW, etc.
Without calls to action on a page, pages don't perform so well.
Therefore the first call to action to be seen will either be in the title or the meta description shown in the SE results, then the next call to action needs to be in the page to help direct the visitor to your intended goal - MAKING THE SALE
"click here"---that's so 1990s!
I made a lot of money in the '90s so that's a good thing.
If you were talking to someone person to person you would point to the spot on the screen and tell them "CLICK HERE" would you not?
Being too subtle allows the slow thinkers to just wander off willy nilly.
Make it simple, straight to the point, done.