martinibuster - 9:15 pm on Mar 31, 2010 (gmt 0)

>>>Sorry, can't let this one go . .

That was meant to illustrate for tangor what a call to action is, not to illustrate how to craft a call to action. ;) The post includes several links to posts within WebmasterWorld and outside of WebmasterWorld to show that what tangor was referring to as a call to action is not what is commonly known as a call to action. It was not meant to illustrate how to craft a call to action. Only to show what a call to action is. ;) Didn't mean to take the discussion off topic, but it is important to clarify that point so that subsequent readers are not confused.

If you were searching for information on apples, what would you enter into Google to find that information?

That goes back to the point I made about not using a call to action in the title. Amy, I don't recommend using BUY in the title tag unless you are specifically targeting "WHERE TO BUY" queries. Then it makes absolute sense to use the word buy. As I stated in a previous post, and rocknbil restated, for purposes of ranking well, use words in the title that a person entering a search query would use. Then to get people from Google's SERPs to your site, drop the call to action (to click on the serp listing, to visit your site, to browse your site, to shop your site, etc.) into the Meta Description.

I know this discussion is about Titles, but the introduction of words like BUY into the title introduces the issue of where to put the call to action- which is generally in the meta description. The meta description and the title tag work together. They should never be worked on apart. They appear together in the SERPs and so must be constructed together.

If you are interested in maximizing the amount of visitors to your site, then use the Meta Description to lure those visitors to your site. You can allow the search engines to create a non-sensical description taken from words from your web page, but it doesn't make sense if you are concerned at all about getting the most visitors to your site.