martinibuster - 9:19 am on Mar 31, 2010 (gmt 0)
Call to action does not mean different things to different folks. A call to action is a commonly understood term. Even wikipedia gets it right:
Call to action
All sales letters include a call to action which is intended to get the customer to commit to purchasing the product or service, typically without any further intervention.
And here is something from About.com: [email.about.com]
Create a Clear Call to Action in Email Marketing Campaigns
One of the crucial elements of an email marketing campaign is a clear call to action.
•Lay out exactly what you want the recipients of your message to do, and
•design the message to make that path clear for the recipient, and easy to follow.
What you are citing as a call to action is not a call to action. Take a look at this discussion, [webmasterworld.com] and this discussion, [webmasterworld.com] and this discussion [webmasterworld.com] for more information about what a call to action is and how to write one.
The way you structure your title tag is the same way I structure mine, without a call to action. We agree on this issue, we are doing this the same way. :)
Play with meta, but in my experience meta is discounted by the goog.
I agree with that, too. We are in agreement. :) That is why I am advocating the placement of the call to action in the meta, where it won't be used to rank the site. ;)
A call to action is a phrase that incites someone to click, buy, order, phone, to take an action that leads to a conversion. Your example does not ask the reader to take an action, that is why it is not a call to action, and why your example is the way I am suggesting that a title should be written, without a call to action. ;)
The following title does not explicitly ask the reader to take an action:
batman in action, full figure
I agree with you, that is the way to write it, without explictly inciting an action.
Now here is a title written with a call to action, with the call to take an action bolded:
batman action figure click here
I agree with you, tangor, that is a "krap" title. However it is important to have the point of what is a "call to action" clarified because what you were unwittingly advocating was the "krap" title, and I'm sure you would agree with me that we wouldn't want others to misunderstand your post and create an SEO rumor that adding call to actions in the title tags is the proper way to craft them.
Can we agree that we agree with each other? :)