tangor - 8:43 am on Mar 31, 2010 (gmt 0)
Call to action means different things to different folks. Your example of "batman action figure click here" is krap. I use something like "batman in action, full figure". The keyword is "batman" adjective is "figure", adverb is "action", and I never use "click here"---that's so 1990s! Give the adverb first, adjective second. That is the call to action I use in my titles. Hoping the user will click. Those interested in the site will do that. Logs reveal that as well.
Play with meta, but in my experience meta is discounted by the goog. Just my hill of beans. Stacked as high as I can, but you know how beans stack!