pshea - 3:11 am on Mar 31, 2010 (gmt 0)
Amy, have you ever had time to kill at an airport and wandered over to the newspaper stand to maybe pick up a magazine from the rack there? What titles on the magazine cover caught your eye? That's what a <title> page title </title> is.
If you are skillful enough to get a page into a SERP, then you want to crane your neck and wave your arms and punch the computer screen to get that surfer to click into your website.
Make it catchy, make it sizzle -- snap it up -- "Widgets, What You Didn't Know" ; "Yellow Widgets: They are NOT all the same!" ; "Green Widgets : Are All Brands Healthy?" ; "Blue Widgets : The Little Known Effect of Size" and so on.
Craft the first paragraph of the landing page to address the headline, then head into your core data. I am not suggesting you trip up your reader with a scam, but every product or service can be dressed up with great -- if unusual -- headlines (read: <Page Titles>).