wheel - 2:15 pm on Sep 27, 2009 (gmt 0)

We deal locally with businesses that have no interest in a website for any of those reasons. And we STILL use their website for two reasons:
- to look up their hours of operation
- to look up their phone number

Because one thing's for sure. I'm not going to the phone book when I need to contact them or find out when they're open.

Example: I live in a rural area and used to handle the local chamber of commerce site where we listed local business' and their hours of operation. I got a call one day from the local clothier (3rd generation of both owners and clients, everyone bought there because they'd been buying there since grampa's days). Some farmer had shown up at their store when they were closed due to the incorrect hours posted on the website.

If I'm looking for your hours and you're not online, there's a good chance I'll not be dropping by, even if you are open. And worse, I may be heading into the city anyway, so I'll stop and buy it there (well, I try not to do this personally. But my wife - that's her reaction).