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---- How to redesign 450 page site and not lose ranking


jdMorgan - 3:03 pm on Aug 12, 2007 (gmt 0)


File names are irrelevant, except inside the server. As noted above, there are mechanisms available to map any URL to any filename on Apache and IIS. The relationship between a URL (a Web link) and a file (or a script) inside the server is not a direct relationship; URLs can be mapped to filenames any way you like.

This makes it possible, for example, to replace an old static-html site with a new PHP-and-database-driven site without changing the old URLs [w3.org] in any way. Unfortunately, most Webmasters are unaware of this, and many of them manage to destroy their search ranking for a year or more when undertaking such a site redesign project.

Jim


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