ska_demon - 1:46 pm on Jun 20, 2006 (gmt 0)

Just stick to the guidelines set by Google and the other search engines, don't do anything silly and you can't really go wrong.

But, if you are in a competetive niche you will also rank a bazillion positions lower than the people using every possible underhand technique to get your money.

eg Build a website for the financial widget sector promoting, for example, online widget quotes. This site has minimal SEO and some real nice articles about the widget. It will never rank above the 1000's of doorway pages, cloaked pages, redirects, scumware installers and every other black hat technique needed to win your custom away from everyone else in the sector.

I have white hat sites that do well in mildly competetive sectors and other white hat sites that are so far down the index it's unreal. These sites are continually outranked by competitors that openly employ black hat techniques.

Can you beat them?

Only if you join them ;oP

Ska