jtara - 1:11 pm on Jun 20, 2006 (gmt 0)

Another error I've come across a few times recently is businesses that post their physical store address in the form of a graphic

Reminds me of a friend of mine who runs a limo business. He had a graphic artist design a website for him. He couldn't understand why he had such a low ranking in search engines, and the "description" in the search engines was blank.

Turns out the ENTIRE SITE was done in graphics!

The only reason it was listed in search engines at all is because it did have meta tags.

A less extreme offense that is quite common is using graphics for titles or section headings. If you do this (BUT DON'T!), at least use ALT text.