SincerelySandy - 4:03 pm on Jan 12, 2006 (gmt 0)
As far as strategies for obtaining one way links are concerned, here's one method I use.
First off, I try not to get to many links to any one particular site too quickly. It seems that yahoo and google place some importance on how quickly a website obtains links and you can get caught in the filters for getting to many links to fast. If you have a niche that not many people are interested in then you should probably not be getting links in at the same rate as a website about a more general topic that more people are interested in.
If I want to focus on improving my positions in google then I will go to google and do a search for my important keywords. I will then copy the website address from the first result that is not a scraper site, a directory, or a site like about.com . I take that websites address and enter it into yahoo's site explorer to find out who is linking to that site and I send them a non-automated e-mail request for a link. In the email I ask them to look at my site and consider adding a link to it on the appropriate page of their site and in return I will add a link to them on the "X" page of my site at blahblahblah.com . I do not send a link request to all of the sites that turn up on the search with site explorer, just the first 10 or 20. Then I go back to google (unless I'm trying to improve my positions in MSN, in which case I go to MSN) and I take the second website that is not a scraper and fits my criteria, and then I run that sites name through yahoo explorer and repeat the process of e-mailing a link request to the first 10 or 20 results. To sum it up, if I want better positions in MSN for a certain keyword, I go to MSN and find the first 5 or 10 results for that keyword that meet my criteria, then I go to site explorer to find the first 10 or 20 sites that link to them and I e-mail them a request.
One of the more common practices for getting links is to simply do a search on your keywords in conjunction with "add link" or "add url" or any other combination of things and then e-mail these sites with a link exchange request. I saw a list posted somewhere here on WebmasterWorld for a bunch of terms like add link, add site, related resources... but I can't find it to share or link to here.
I'm sure there are people with much more advanced link building methods than me. I'm my own link monkey and I pretty much do it the hard way. People are not usually very forthcoming with specifics on the methods they use to obtain their links so I'm left to use whatever creative ideas I can come up with. Maybe someone else will share a few link building techniques.