SincerelySandy - 4:12 pm on Jan 10, 2006 (gmt 0)
Can you go into any more detail regarding how we should be spending our time promoting our sites.
I would agree with what gameon said, except that I would find time each day to come here and keep current on what's going on. I don't watch or read the morning news, I read WebmasterWorld each morning as I soak in the hot tub. Other than that, I probably spend 1/2 to 3/4 of my time working on my sites and the rest of my time getting links.
As far as incoming links go, I'm happy to have a link from almost anywhere and I'm not as concerned about the site or page being very directly related. As far as outgoing links go, I will only link to directly related sites. I try not to link to more than a few external sites on any given page. I almost never trade links directly although sometimes I will offer someone a link on my site "D" if they will add a link to my site "A". Hardly any of my sites have a links page, my general feeling about link pages is that if you can not work the link into the content of one of your "real" pages, then it probably does not belong on your site.
Someone mentioned black hat techniques, if you don't know what your doing, then you should not use black hat techniques on a site you care about. If you want to experiment with black hat, get a new site in a different name and practice on it. I actually did try some black hat techniques ranging from hidden text to cloaking when I first started, it was a waste of my time. I very quickly learned that I did not need them and was much better off spending my time in other ways.