europeforvisitors - 2:27 am on Jan 2, 2006 (gmt 0)

I guess some simple sites are more simple than others. The one in the first post does not seem that simple to me

I agree. A hobby site, or even a site that earns a good income, doesn't need to be that complicated--especially when the publisher is just starting out.

Also, the real issues facing most Web publishers are more fundamental: What purpose does the site serve, who's the target audience, and how can the traffic be monetized (if the publisher is hoping to earn a living from the site)?

I've seen Web publishers get bogged down in technical details (e.g., by trying to set up a CMS for a modest homebrew site that could just as easily be built and maintained in FrontPage) when their business plans have consisted of "I guess I'll join AdSense and stick on some Amazon links."