andrea99 - 10:11 pm on Dec 9, 2005 (gmt 0)

I'm not quite sure what is the protocol for approaching the traditional press.

Look for stories in the press similar, or in the same field. Get the name of the reporter doing the story and call him or her on the phone. Leave messages, don't give up, be persistent.

Write the story that you'd like to be told, memorize it and tell it to the reporter convincingly and enthusiastically. Follow up with a letter reiterating the story.

Do this often and repeatedly with every medium. Do it national and local in many localities (if it applies). If it's a good story it will get out there, once one runs the story the others who ignored your calls will get back to you.