andrea99 - 10:01 pm on Dec 9, 2005 (gmt 0)

Unique and well written is a good start.

But if you want to create a buzz, figure out which site in your field is getting the most traffic and then make a huge effort to be way better.

Don't be "just better," but be so much better that when someone visits your site they will mail the link to all their friends.

There you have it, the formula for success = be way better. Ok, so you already knew that. Now you've heard it again: excellence wins. It may be costly, your competition may have a large staff.