nomis5 - 12:17 pm on Dec 17, 2012 (gmt 0)

And kill the goose that laid the golden egg, no way. If anything they'll just state there were other screening techniques in place for that situation. Case closed.

I understand what you mean but in the end, if mobile ads are clicked in error for too long the advertisers will stop advertising on them.

Maybe the request for confirmation on app ad clicks is a test to see how many really are invalid. We'll never know what the results are but it might surprise some.

At the moment the ECPM for my my mobile pages is just a tad higher than for full size pages - someone somewhere is paying good money to place the ads there.