engine - 5:30 pm on Dec 14, 2012 (gmt 0)

Today, we’re introducing confirmed clicks into all in-app image ad banners on smartphones, which reduces accidental clicks by prompting the user to confirm that they intended to click on the ad. We find that most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content. Now if you click on the outer border of the ad, we’ll prompt you to verify that you actually meant to click on the ad to learn more.Google Changes In-App Ads To Combat Accidental Clicks On Smartphones [googlemobileads.blogspot.co.uk]