nomis5 - 12:43 pm on Jun 29, 2012 (gmt 0)
I have however tackled the problem via a G approved, but not the number one recommended G solution. G are pushing the responsive design solution, I couldn't realistically make that work. So I have a .mobi version of the site. In my view, aside from the problems that responsive design imposes on a site, a separate site (or a subdomain) has one huge advantage, it keeps all the problems of evolving mobile devices well away from the main site. I don't have the money to invest in one ultra complicated site that caters for every different screen size so I am keping my main PC / laptop site
well insulated from the other tablet / smatphone / mobile site.
Will I get penalised for this approach? I am betting no. The main reason is that some very large UK sites have gone down the route of of a separate mobile / subdomain site for mobiles. One of the first I noticed many months ago, and well ahead of the competition, was the Jamie Oliver site (and no, I am most definitely not Jamie Oliver!). They have a separate sub domain for their mobile site and searching on Google with a mobile shows that the mobile site (not the main site) is the one returnd in the mobile SERPS.
And yes, rainborick, I agree, designing a version of a website for pre-historic mobiles is a waste of time. The only people using them are exactly the people who will never buy anything online or click on an ad. In fact the current course of developement looks suspiciously like the younger generation owning two devices - a mobile for making phone calls / looking up sports results and a tablet for browsing the intenet and playing games. It's the tablets which seem to be the market to aim for alongside laptops and PCs.