lexipixel - 6:15 pm on Feb 23, 2012 (gmt 0)

Me buying your product does not give you the right to use my information for all eternity, especially if you are making money off of its use.

It's well beyond the internet. If you use a grocery store loyalty discount card, they literally know how much and what brand of TP you use.

I would venture it's far far far far far far lower than that.

I just checked one of my sites, +26,000 uniques, +80,000 page views, 148 views of privacy policy page. I don't have a way of knowing how many actually read it (or how many just ended up on that page from a SERP that matched a word or phrase in the privacy policy which also includes information under titles like: "How to Correct Inaccuracies", "Log files" and "Links").

Still 148 views out of 26k uniques is approximately 0.5%, (half a percent).

Admittedly, that number is different from "software signup" (forced) reads of privacay policies -- but I'm sure the numbers aren't much higher for people who actually read the policies.

Anyone with an ecommerce site that has an "I have read and understand" (privacy/shipping/returns policy) check box can probably get an idea of how many people actually read things compared to how many check the box saying they did...