incrediBILL - 10:07 pm on May 10, 2010 (gmt 0)
They've already put these in a couple of issues of TV Guide with a distribution of 15M subscribers so they've already got some stats on how many people tried the new color bar codes.
Pretty clever place to try a sample of average consumers IMO.
I think these have more eye appeal than those blank old B&W QR codes but it begs the question did they get so cutesy that people won't recognize them as bar codes in many cases?
If that's the case, being more graphical and colorful will defeat them in the end.