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-- Content, Writing and Copyright
---- Study: Rhymes perceived as more authoritative


tedster - 8:11 pm on Jun 17, 2004 (gmt 0)


On US television there is currently a commercial for a prescription medicine that is in fully rhyming verse. It's recited quite eloquently by Patrick Stewart (Captain Jean-Luc Picard.)

I've noticed that it seems to be going into more frequent rotation - a sure sign that some metric or other says it's working.


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