tedster - 6:29 pm on Jun 11, 2004 (gmt 0)

A client sent me this article and we're in a consideration right now about testing it on his seminar titles. He's been using alliteration, and I think that would test just as well as rhyming does, and with a bit more dignity as well.

Here's my theory -- when your communication is clearly beyond "struggling with words" and you are so on top of your subject matter that you can afford some word play -- of any type -- then that "mastery" is what comes through.