tedster - 5:47 pm on Jun 11, 2004 (gmt 0)

Interesting study on the use of rhyme in business communications:

The researchers found that even though all participants strongly held the belief that rhyming is in no way an indicator of accuracy, they nonetheless tended to perceive the rhyming statements as more accurate than those that did not rhyme. InsiderInfluence article [insideinfluence.com]