pleeker - 10:55 pm on Feb 4, 2004 (gmt 0)

One of the more interesting approaches for a "call to action" is the Amazon Gold Box.

Yep. I think it's brilliant even though, like you, I've never been offered an item I wanted enough to purchase right there. I'm not sure the current execution is brilliant, I guess -- the idea is. I don't know how great some of the prices are, but the presentation gives everything in there a sense of value which is complemented by the need for immediate action.

I'd love to see some stats on the revenue it generates, the purchase rate, etc.

The other Amazon 'call to action' I like is the "Bottom of the Page" deals on their home page. Kinda similar, but you have 24 hours to take action.....