hannamyluv - 9:08 pm on Feb 4, 2004 (gmt 0)

In reality it's like telling my teens to "clean up your room, now". Doh!

I bet your teen at least starts to clean their room, right? They'd probably finish it too, if it weren't so cumbersome to do (from a teen's perspective). The same for customers. The call to action is like giving them a good push in the right direction. If you make it easy enough, people will finish what you tell them to do. It's when you make it too hard, that they won't do what you tell them to do.