401khelp - 1:12 am on Dec 29, 2003 (gmt 0)
The design of the site certainly could be the issue, but it is more likely to be the "message." Therefore, you should not only work on the design, but look for a good copy writer who can work over the sales message to ensure that it communicates properly. Your sales message must cause your reader feel a need for your produce and want to purchase it. Writing sales content is an art which most of us don't have.