Brett_Tabke - 9:57 am on Mar 6, 2002 (gmt 0)

I have to second what JamesR said. The more info in decreasing levels you can give the better. "click her for more info" gets clicked a very high percentage of the time on ecomm sites. Even general information.

Say you are selling computer speakers:

Super Xpo 100 watt speakers $99.00
- about xpo
- about "watt" ratings on speakers.
- types of sound cards needed.
- installation instructions
- software that comes with it - the software manual.
- hardware manual - pdf it.
- speaker cables.
- amp ratings.

and on and on. It's amazing how deep some people will click reading info. All that info? Food for da machine as well as the user.