JamesR - 10:48 pm on Oct 11, 2001 (gmt 0)

Visitors usually want as much info about a product as possible and I have noticed businesses like to share as little about the product as possible. Ideas to help are:

--explain your industry and why the product stands out
--compare against other leading products
--why they should care to buy from you

I like to tell businesses to give the user as much info as possible. In many industries, the consumer doesn't know much. Now is your chance to educate them! Giving as much info as possible helps the visitor buy and build credibility.