Josefu - 8:57 pm on Dec 11, 2003 (gmt 0)

Damn, I can't say how happy I am to see a discussion in this line : )

We've been seeing the same old ads since the early eighties, those that try to appeal to our 'desires' in a flank flank way (which in most cases 'bout comes down to sex, being better sexed, or to 'feel sexable', if the message isn't doing the above 'way better than another product' : ).

Imagination and emotion sells for sure. I've been trying to appeal to that through imagery, but yes, text leaves more room for personal interpretation (almost all images the imagination concocts from a text is based on personal experience) and should be all the more powerful. The hard thing about it is that modern attention spans are so short that that 'snare' text has to be all the more enticing to keep the visitor from zapping - and that right at the start in the first few words. I still think (IMHO) that an advertising web designer would still need some sort of visual lure to bring attention to the text - there's so much crap out there that a user anything above a beginner needs a real whallop to slap him out of his or her blaséed junk-biased surfing.

Sorry for going on without coming to any real conclusion but for sure you've given me something to think about and the above is just the beginning of that - thanks : )

What's most in this thread that has gone unsaid - it is a real pleasure to read well-written, appealing and imaginative text: we see so little of it nowadays.