Hawkgirl - 11:19 pm on Nov 25, 2003 (gmt 0)

> is it safe to assume you all write killer copy for the sites you work with?

I'm sure I've put people to sleep with my copy, but I'm reasonably certain I've never killed anyone. ;)

You ask a good question. One of my larger clients in the recent past required a LOT of copy. Unfortunately, the product is a very boring one ... not even a low-interest category, it's a no-interest category. Everyone needs this product, no one cares much about it. And that was the biggest challenge of a lifetime - making a boring, no-interest product sound interesting.

I could always use more tips and pointers ... even a "classic" example like the one you mentioned in your first post is a good jog for my creative side.