netguy - 9:34 pm on Nov 25, 2003 (gmt 0)

Yes, Ogilvy was sharp. Although its been years since I've read any of his books, there are always things that I remember from him while writing copy.

Start at top left with headlines.. use upper/lower case titles.. and grab the attention of your target audience (i.e. "Orange County Home Buyers").

Rather than my continuing to get worked up over the Florida update, I think I'll dust off an old copy of Ogilvy's book, and give it a read.

"Advertising is only evil when it advertises evil things."
-David Ogilvy

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bcolflesh, obviously David Ogilvy also thought of the ad highly enough to include it in one of his books. Ogilvy was best known for his advertising work in the 50's, 60's and 70's. I guess the piano ad was written a few decades before his time.