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netguy - 8:55 pm on Nov 25, 2003 (gmt 0)
As I recall, the piano ad was written by David Ogilvy (of the infamous Ogilvy and Mathers advertising agency). Ogilvy had a very informative book ('Ogilvy on Advertising' I believe), that contained that ad as well as dozens of other great ads and ideas designed to capture your audience.
rogerd.. nice find and great topic!