jo1ene - 3:42 pm on Mar 13, 2013 (gmt 0)
I gave up the about us mentality a long time ago. I don't recommend it to any customers. Nobody likes these pages. Interestingly, the article doesn't even use what I would consider an about us page as an example.
Make the actual content more engaging and helpful. Skip the jargon and overly technical crap. Be more personable and you'll get response. I have heard this from respondants again and again. They like the "voice" in my articles. It's the first thing they say. I called you because...
Just recently, I do have a little bio on my user page stating how I got into the business and where the business name came from. I put it there because of the way the author and time stamp my cms displays.