swa66 - 10:50 pm on Oct 24, 2012 (gmt 0)
I wonder if I should follow the advice in the article and write something personal in the about us section of my website. Like:
Jecasc went into ecommerce because he doesn't like to meet you - the customer. He wants to be as far away from you as possible so he has not to deal with you personally. You can rely on your order to be processed with the utmost speed and to perfection to ensure you do not have any reason to get into contact with him again once you have submitted your order. Especially not in person. Also not by phone. Did we mention not in person?
Wonder if that is sincere and convincing enough to attract customers. Not in person of course. But their orders. Submitted. From far far away.
It might actually attract those of us who like honesty and a good dose of self-relativation! It might get you some press coverage too.