Leosghost - 5:49 pm on Oct 24, 2012 (gmt 0)
Reads like a "how to fake sincerity"..if you don't already make your "about pages" genuinely "about"..it's a guide to faking them..
Reminds me of "live help" et al..where a "smiling blonde ( unless your target audience has a higher percentage of another ethnicity, in which case, there is a choice of photos ) is waiting to help you", just a call away..or ISP or Bank customer service call centres..where John and Jane ( or Jean et Jeanne ) always have accents from India, the Magrheb, or the Philippines..
“The secret of success is sincerity. Once you can fake that, you've got it made.”-Jean Giraudoux
“Always be sincere, whether you mean it or not.”-anon