backdraft7 - 10:13 pm on Jun 5, 2012 (gmt 0)
So, I guess the presentation training that extolls "Tell them what you're going to tell them, tell them, tell them what you told them" is right out the window. Unfortunately that method is necessary to pound the message into most thick human skulls these days. Approaching this from the brevity angle might then be considered writing for the search engine. I think there is a fine line where long winded content becomes an obvious page filler and nothing more.