jinxed - 3:46 pm on May 26, 2012 (gmt 0)

Maybe we can get away with waffling now, but I don't think it will be long before the algos will be able to detect overweight copy.

This is so true.

The fact is, writing less whilst still providing the same information provides much better readability for the average user. This is what I aim to do as it provides a much better user experience.